‘People of Paris’: Inside the Campaign
GOAT and Paris Saint-Germain present 'People of Paris,' celebrating the athletes, fans and community of Paris. From football icons Messi, Neymar and Mbappé to lifelong supporters Lamine, Karthoum and Ibrahim, 'People of Paris' features individuals of all ages and walks of life standing shoulder to shoulder to form one united entity, reflecting the camaraderie of Paris Saint-Germain.
Fusing the visual identities of GOAT and Paris Saint-Germain, each look in 'People of Paris' showcases a mix of iconic football styles from eras past and present, vintage Paris Saint-Germain merch and curated pieces from our platform. Highlights include scarves from PSG's collaboration with 3.PARADIS, vintage Paris Saint-Germain caps and a vintage 1998 away jersey. Below, discover and shop 'People of Paris.'
LIONEL MESSI
Football legend and seven-time Ballon d'Or winner Messi wears a Paris Saint-Germain x 3.PARADIS scarf, a Bottega Veneta coat and Jil Sander pants.
ALYSSIA
One of the club's young supporters, Alyssia wears a vintage Paris Saint-Germain tee, bag and rain boots.
NEYMAR
Brazil-born forward Neymar, who celebrated five years with the football club in 2022, wears a Paris Saint-Germain tee with a Celine sweater, Jil Sander pants, a 1017 ALYX 9SM chain and Alexander McQueen boots.
MAEVA
Model and fan Maeva wears a vintage Paris Saint-Germain hat, sports bag and socks.
ACHRAF HAKIMI
Hakimi, Paris Saint-Germain's 23-year-old right-back, wears a vintage Paris Saint-Germain scarf, and a Bottega Veneta jacket and chain.
CLAUDETTE
Lifelong Paris Saint-Germain fan Claudette wears a vintage Paris Saint-Germain scarf, hat and umbrella.
KYLIAN MBAPPÉ
Paris Saint-Germain's top goalscorer Mbappé wears a Paris Saint-Germain jersey and a Dior suit.
NUNO MENDES
20-year-old left-back Mendes, who joined the Paris Saint-Germain family in 2022, wears a Loewe jacket, a Paris Saint-Germain x 3.PARADIS scarf and Jil Sander pants.
CLOÉ
22-year-old Parisian Cloé wears a vintage Paris Saint-Germain hat and Burberry sunglasses.
MAODO MALICK
Maodo Malick, a supporter of Paris Saint-Germain since the '90s, wears a vintage Paris Saint-Germain jersey and scarf, a Y/Project coat and Burberry loafers.